Does organic click-through rate (CTR) data impact the SERPs on Google? This has been a huge topic of speculation for years within the SEO community.
Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not even be in use), and competing theories (everyone’s got an opinion based off something they heard or read). To make matters more confusing, Google is less than forthcoming about the secrets of their algorithm.
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