As far as possible at the top – this is the motto of website operators when it comes to positioning in the SERPs. Most clicks are made on Google’s first search results page.
Search engine optimization tries to influence the ranking of a website in the SERPs. In addition, search engines like GoogleAdwords serve to draw the attention of the users to their own website. In addition, the design of the SERP snippets plays an important role when it comes to generating clicks in the SERPs.