SERP » CTR (Click Through Rate)

The click-through rate, often abbreviated to CTR, describes the ratio of impressions and clicks, the ratio between the number of page calls and the number of clicks on a specific link. The click-through rate is considered a key performance indicator (KPI) in online marketing, especially for banner advertising and other advertising that is paid for clicks.

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SERP – Search Engine Result Page

As far as possible at the top – this is the motto of website operators when it comes to positioning in the SERPs. Most clicks are made on Google’s first search results page.

Search engine optimization tries to influence the ranking of a website in the SERPs. In addition, search engines like GoogleAdwords serve to draw the attention of the users to their own website. In addition, the design of the SERP snippets plays an important role when it comes to generating clicks in the SERPs.

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How to boost your Google SERPs & CTR

Does organic click-through rate (CTR) data impact the SERPs on Google? This has been a huge topic of speculation for years within the SEO community.

Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not even be in use), and competing theories (everyone’s got an opinion based off something they heard or read). To make matters more confusing, Google is less than forthcoming about the secrets of their algorithm.
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